You can publish many types of content in Extend, including web feeds, photo albums, photo galleries, etc. But articles remain the primary form of content. Articles convey the most important information. Once you create an article in Extend, you can enhance it with other content such as images, hyperlinks, and forms if you like.
Below is a simple web page. The highlighted areas are all articles.
When you create an article, Extend stores it in the Article Manager. From there, it can be used again and again on different web pages and in different formats.
It might help to compare the Article Manager to a printer. Once you scan an image into a printer, you can make as many copies as you need. Likewise, you can enter your article into Extend once, which saves it to the Article Manager. Then the article can be re-used on multiple pages now or in the future.